Every Door Direct Mail (EDDM) lets Houston-area restaurants reach thousands of households in a specific neighborhood — without buying a mailing list. Here's how it works and whether it makes sense for your restaurant.
What Is EDDM?
EDDM is a USPS program that delivers your printed piece to every address on a mail carrier route — essentially every door in a neighborhood. You pick the routes, USPS delivers, and you pay a discounted postage rate (currently around $0.209 per piece for retail EDDM).
No mailing list. No addressing. No indicia printing. Just pick your routes and go.
Why It Works for Restaurants
Restaurants are hyperlocal businesses. Your best customers live or work within 3–5 miles. EDDM lets you saturate that zone with a physical mailer that lands in the kitchen — next to where people decide where to eat.
Unlike digital ads that scroll by, a well-designed postcard sits on a counter or gets stuck to the fridge with a coupon on it. That's dwell time no social ad can buy.
Choosing Your Routes in Houston
USPS EDDM Route Mapper (eddm.usps.com) lets you browse every carrier route. For Houston restaurants, filter by:
A 5,000-piece campaign typically hits 8–15 routes. That's a tight geographic cluster — the people most likely to become regulars.
Postcard Specs for EDDM
EDDM requires your piece to meet USPS Flat dimensions:
The piece must have an EDDM indicia printed in the upper right corner — we handle this automatically on all EDDM orders.
Designing an EDDM Postcard That Works
Front (the attention-getter):
Back (the offer):
Rule: One offer, one action. Don't dilute with 6 coupons and a menu grid.
Full-Service EDDM at 53Printers
We handle everything:
1. Design the postcard (or print your file)
2. Print on heavy 100lb gloss stock
3. Bundle into carrier-route bundles per USPS specs
4. Deliver to the Cypress post office with completed USPS forms
You pick the routes, we do the rest. Starting at $0.49 per piece all-in for a 6.5×9 postcard on a 1,000-piece run.
Frequently Asked Questions
What does EDDM cost for a Houston restaurant?
All-in (print + postage + handling), budget approximately $0.45–0.65 per piece depending on quantity and postcard size. A 3,000-piece campaign typically runs $1,350–$1,950.
How long does EDDM take to deliver?
After drop-off at the post office, USPS typically delivers within 3–10 business days. For grand openings, plan to mail 2 weeks before your open date.
Can I target specific Houston neighborhoods with EDDM?
Yes — you choose routes by zip code and neighborhood. We can help you identify the highest-value routes near your restaurant using the USPS EDDM mapping tool.